Amy has nearly 30 years’ experience in communications and PR, in consultancies and in-house, working for a huge range of organisations from charities to blue chip businesses, international NGOs and SMEs. Throughout, she has been a member of the Chartered Institute of Public Relations, with which she is now an Accredited Practitioner.
Amy advocates a ‘bottom up’ approach ensuring communications are underpinned by the right actions, and reputation reflects reality. While Amy has hands-on skills in farming and the land-based industries, she also completed a PhD examining public preferences for dairy farming in 2022 at the University of Nottingham vet school, and has co-authored several peer-reviewed papers published in high impact journals.
Amy currently chairs the Dairy Technical Advisory group at Red Tractor and sits on the Appeals Panel for Quality Meat Scotland. In addition to these, she regularly speaks about issues and crisis management, combining her observations from research and practice to highlight the need for engagement to build bridges with a changing society.
See some of Amy’s more recent activity under “What’s new”