Protect
resolve issues and control crises
Position
occupy the space you want
Influence
have the right people behind you
Shine
be famous for the right stuff
The strategic communications challenges you face don’t come packaged in a standard box. So neither should the solutions..
At Oxtale, we’ve years of expertise in communications, strategy and problem-solving, working with PLCs, SMEs and not-for-profits with their own challenges and opportunities.
They operate in diverse sectors such as food & farming, environment, industry, and science & innovation, where a scientific background and technical appreciation of the subject is important.
Using experience, skill, ethical rigour and strategic nous, we create bespoke programmes to unblock obstacles, tame your crises, position your organisation, influence your most important people, safeguard your reputation, and make you famous for the right stuff!
Don’t avoid the elephant in the room. Let us help you identify and face up to any reputational weaknesses and tackle the issues head on. And if the worst – a crisis – does happen, we’ll have you comfortable and clear about saying and doing the right things.
“Amy has displayed not only an ability to plan at a strategic and tactical level, but also to anticipate potential developments. This would apply for both for proactive PR and reactive issues management.”
Amanda Ball, former Head of Strategy, AHDB Dairy
Havin an authentic reputation depends on walking the talk. We’ll look constructively at what you’re doing now, and where you want to be, and talk honestly about how you live your brand, inside and out.
“Amy has deep knowledge of the farming industry and how it works, strong communication skills, and an understanding of the most important audiences and what makes them tick. These give her a strong perceptive ability to foresee obstacles and opportunities, and present an argument or message so that it delivers the desired outcome.”
Tim Brigstocke, Policy Director and ex-Chairman RABDF, Chairman Cattle Health and Welfare Group, Executive Director CHECS
Having the right people behind you can make a world of difference. Whether they’re employees, local communities, media, customers, regulators or government, we can create a plan to build long term relationships and turn critics into advocates.
“Everyone has been impressed with the way Amy has worked. She is enthusiastic yet very practical and realistic in what can be achieved. She is also sensitive in the way she deals with people, always getting the best out of them.”
Ian Hobson, Malling-Holmesdale Federation
Make sure people think of the right things when they hear your name. Let us look at your strategy, uncover what you’re really about, and build you a strong reputational brand that makes you famous for the right stuff.
“Amy is a highly experienced and enthusiastic communicator, and bought a strategic vision to our communications. Any Communications Director who can get you on the sofa of Breakfast TV has to be good at her job!!”
Kevin Bellamy, formerly Chief Executive of the Milk Development Council, and Global Sector Head Dairy at Rabobank
What more can we say? Agribusiness, farming and food chain are our bag. We’ve worked on a wide range of arable, produce and livestock projects, managing issues and promoting products and services.
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We’re there with you whether it's GHGs or FITs, AD or PV, conservation or waste, natural capital or recycling, using our skills to publicise progress, compile reports and promote good practice.
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Industry’s a key component of the UK economy – but not everyone sees it that way. Disaffected stakeholders can create challenges on anything from emissions to traffic, fuels and planning.
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Do you compromise your integrity by oversimplifying the message? Or do you lose your audiences in a web of jargon? Science communication is an area where many struggle to strike the right balance.
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Oxtale is led by Amy Jackson. Amy frequently works collaboratively with other consultancies and specialist freelancers when necessary – such as for a technical or subject specialism, or for insight into specific media. Whatever the need, Oxtale can supply the appropriate level of expertise to maximise the effectiveness of your project.
Amy has over 25 years’ experience in communications and PR, in consultancies and in-house, working for a huge range of organisations from charities to blue chip businesses, international NGOs and SMEs. But she also has hands-on skills in farming and the land-based industries, and that’s where her heart lies. Amy’s particularly passionate about animal welfare and finicky about facts! She regularly speaks about issues and crisis management, advocating a ‘bottom up’ approach ensuring communications are underpinned by the right actions, and completed a PhD examining public preference for dairy farming in 2022, from the University of Nottingham vet school.
So you might be a plc or small commercial operation, membership or not-for-profit organisation, farm business or college. And you could be in science or agribusiness, environment or renewables, waste or industry. You could even be a PR agency looking for a specialist to work with your team.
Whatever and whoever you are, we always pick the best ways to communicate the right message to your most important people.
We’re not info fluff. We’re straight-talking which means we’re not afraid to challenge the status quo – or you, if we think you’re on the wrong track. We believe this clarity and honesty is why our clients come back time after time.
We can work for you on a retained basis, but we also love short term projects with defined targets.
We can develop strategy, trouble-shoot, media train and implement programmes. We’ll listen to your needs, research our options and create a proposal to deliver against your business objectives. And we’re whizzes at the whole range of PR tools – whether media, direct, events, digital or social. Which means we don’t choose what’s most familiar – we choose the combination that’s best at reaching your audiences.
Our communications campaigns also measure success with clarity, in a way you value, and we invoice simply with no add-ons.
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