Protect
resolve issues and control crises
Promote
get your product or service out there
Influence
have the right people behind you
Shine
be famous for the right stuff
The communications challenges you face don’t come packaged in a standard box. So neither should the solutions.
At Oxtale, we’ve years of expertise in PR and communications, working with plcs, not-for-profits and SMEs with their own challenges and opportunities. They operate in diverse sectors such as agribusiness, environment, industry and science.
Using experience, skills and technical insight, we create bespoke programmes to safeguard reputation, promote products and services, consult and influence the most important people, and make our clients famous for the right stuff!
What more can we say? Agribusiness, farming and food chain are our bag. We’ve worked on a wide range of arable, produce and livestock projects, managing issues and promoting products and services.
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We’re there with you whether it's GHGs or FITs, AD or PV, conservation or waste, natural capital or recycling, using our skills to publicise progress, compile reports and promote good practice.
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Industry’s a key component of the UK economy – but not everyone sees it that way. Disaffected stakeholders can create challenges on anything from emissions to traffic, fuels and planning.
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Do you compromise your integrity by oversimplifying the message? Or do you lose your audiences in a web of jargon? Science communication is an area where many struggle to strike the right balance.
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Oxtale is led by Amy Jackson. Amy frequently works collaboratively with other consultancies and specialist freelancers when necessary – such as for a technical or subject specialism, or for insight into specific media. Whatever the need, Oxtale can supply the appropriate level of expertise to maximise the effectiveness of your project.
Amy has over 20 years’ experience in communications and PR, in consultancies and in-house, working for a huge range of organisations from charities to blue chip businesses, international NGOs and SMEs. But she also has hands-on skills in farming and industry. Amy’s passionate about animal welfare and finicky about facts! She regularly speaks about communication issues facing different industries – from barriers to planning and development to antibiotic resistance, and has recently completed a Nuffield Scholarship examining the communication issues faced by ‘megafarms’.
Jane’s a pragmatic marketing and corporate PR professional with over 25 years' experience of communicating in B2B, B2C and B2E environments. From fielding media at the front end of the BSE crisis to co-ordinating communications around end-of-life issues, Jane is ceaselessly creative, efficient and irreverent.
Philippa is a web and events champion. With a design eye and attention to detail, she delivers value on every project. She manages all communications around the highly successful Cotswold Show and with an ability to conjure up content at a moment’s notice, operates social media accounts for a number of clients.
So you might be a plc or small commercial operation, membership or not-for-profit organisation, farm business or college. And you could be in science or agribusiness, environment or renewables, waste or industry. You could even be a PR agency looking for a specialist to work with your team.
Whatever and whoever you are, we always pick the best ways to communicate the right message to the right people.
We’re not info fluff. We’re straight-talking which means we’re not afraid to challenge the status quo – or you, if we think you’re on the wrong track. We believe this clarity and honesty is why our clients come back time after time.
We can work for you on a retained basis, but we also love short term projects with defined targets.
We can develop strategy, trouble-shoot, media train and implement programmes. We’ll listen to your needs, research our options and create a proposal to deliver against your business objectives. And we’re whizzes at the whole range of PR tools – whether media, direct, events, digital or social. Which means we don’t choose what’s most familiar – we choose the combination that’s best at reaching your audiences.
Our communications campaigns also measure success with clarity, in a way you value, and we invoice simply with no add-ons.
A recent article in The Independent puts forward the view of RUMA, Oxtale client ...
Amy debates the pros and cons of so-called ‘free-range milk’ in the July issue of Country Living.
Read the full piece here
Oxtale's Amy Jackson debates large scale farming in Farmers Weekly
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In The Guardian today (2 October 2014), Jon Henley writes about a potential move to larger dairy herds, following the story of Fraser Jones who, after six years, has finally broken ground on a new dairy unit which will house 1,000 cows indoors.
The article uses figures from Oxtale.
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Trump has embraced the opportunity to be the first world leader to use Twitter as his primary communication. Is this a good thing? In theory yes. In practice, no, because diplomatic it isn't....
Those observing the Trump juggernaut with slack-jawed wonder from the sidelines might be interested in an insightful article published today...
An interesting article has popped up in PR Week about the things PR professionals could learn from 'Team Trump'...
New guidelines published yesterday by Public Health England have baffled the dairy industry - and not just there seems to have been both little warning about this bombshell and scant information about the methodology used.
Read the full post here
Gourmet Burger Kitchen's new, provocative advertising campaign is certainly getting people talking – but in the right way?
Read the full post here
